As Creative Director and Lead Copywriter, my team and I partnered closely with Taiyo International to uniquely communicate their innovative health and wellness ingredients to major manufacturers. Our campaigns for Suntheanine and SunFiber were game changers in the B2B space. Never before had their scientific products looked or sounded so captivating. Through compelling storytelling and epic imagery, these successful campaigns stopped audiences in their tracks, exceeding all marketing objectives and sales expectations.