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Janet Taler Creative

Creative Director & Copywriter

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Automotive

Dodge Caravan, the major player in minivans, had a great idea. Since busy families didn't have the time to shop for a new minivan, Dodge would bring Caravans to families -- at the zoo. With a stand-out direct mail piece and wild on-site signage, this award-winning promotion exceeded attendance expectations and resulted in millions of dollars in minivan sales.

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